Nada Yada Island

As part of Metro by T-Mobile’s reality TV-themed Nada Yada Island campaign, we invited people to share their Insta confessions about a time they cut the “yada” in a relationship for a chance to win a trip to a dream destination. Our team designed and developed a microsite to promote the sweepstakes, collect video submissions, and, most importantly, drive traffic to Metro’s new Metro Flex product.

The campaign’s branding had already been developed primarily for social media and video advertising but had not yet been translated to any sort of web design.

As the designer for this project, I worked on converting existing artwork for web use and creating new imagery that seamlessly aligned with the strong art direction of the Nada Yada Island campaign. This imagery required compositing several different images and color-correcting them to fit the campaign’s look.

We also needed to consider Spanish speakers and included a toggle that allowed users to switch the site to a Spanish version, ensuring accessibility for a broader audience.