Honey Agency was commissioned to rebrand the sliced fruit product known as “Bites of Fresh Fruit” (BFF’s) which included the development of a new logo and packaging.
My contribution to this marketing pivot was the creation of a fun animated video of the logo that could be used at launch across the brand’s social platforms and digital displays at food service industry trade shows. Our team had created these adorable fruit mascots for the packaging and bringing them to life with motion and simple storytelling delighted the client, Farmington Fresh, and reinforced the whole ethos of the brand.
