Save Our Water

Client

Save Our Water

Work

Agency

Role

Designer

Animator

The driest years in at least 1200 of California’s history.

California’s water conservation program “Save Our Water” worked with Honey Agency to create public awareness campaigns over several years to make Californians aware of the drought emergency and encourage them to conserve water.

I implemented the look and feel of the sequential campaigns developed by the creative director. Various formats and platforms were needed—including event materials, social media, digital ads, video advertising, and out-of-home.

One highlight from these campaigns was a surprise opportunity to run ads in movie theaters statewide. We didn’t have any existing content that would work and I was the only person at our small agency who could pull off animation over a weekend. With some quick problem-solving, we pulled voiceover audio from radio ads we had created, stacked it on some music, and put together some visuals consistent with the campaign look and feel to make a compelling case for movie-goers to conserve.

Movie Theater Ad: Played in California movie theaters statewide to inform and drive action.

Previous ProjectT-Mobile CSR
Next ProjectPhantom of the Opera

Save Our Water

Client

Work

Category

Role

The driest years in at least 1200 of California’s history.

Previous ProjectT-Mobile CSR

Next ProjectPhantom of the Opera